Celebrated the 7th Habano Academy´s Master Course in Havana
The 7th edition of the Master Course of the Habanos Academy, addressed in this occasion to the trainers from the Exclusive Distributors was carried out from November 27th to December 2nd, 2017. The main place for the event was at the Four Points By Sheraton Hotel where different lectures about the Habano took place.
The program of this Habano Academy ´s Master Course offered to the participants a grand tour around the world of Habano, featuring visits to Plantations, sorting house and other facilities in[tippy title="Vuelta Abajo"]The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.[/tippy] zone, [tippy title="Pinar del Río"]The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.[/tippy], Visit to Habano Factory La Corona. In addition to practical activities: cigar rolling lessons, compared tastings among others, some key issues related to Habano commercialization and knowledge amongst them the most important brands like Cohiba, Montecristo, Romeo y Julieta and Partagás, distribution , La Casa del Habano Franchise, were broached as well.
The main objective of the Habanos Academy is to train professionally those who are directly linked to[tippy title="Habanos"]The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.[/tippy] commercialization. The attendees of this 7th edition had the presence of Exclusive Distributor representatives from India, South Africa, Qatar, UAE, Hong Kong, Malaysia, Chile, Switzerland and Georgia .
All the participants received the diploma as Master , and were handed over by Inocente Nunez Blanco, Leopoldo Cintra González, Copresident and Commercial Vicepresident of [tippy title="Habanos S.A., Corporación"]The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.[/tippy]
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