2021 Oct , 26



Habanos, S.A. bets on Duty Free and Travel Retail, and launches its new specialty Romeo y Julieta Wide Churchills at the Habanos Premier virtual event.

Once again this year, [tippy title="Habanos S.A., Corporación"]The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.[/tippy] bets on Duty Free and Travel Retail, channels that have suffered greatly from the Pandemic, but which in recent years accounted for more than 30% of Habanos sales worldwide.  The traveler and the aficionado find in these channels a very good opportunity to have a very special product either to enjoy it or to buy a perfect gift for Habanos enthusiasts of luxury, lifestyle and pleasure.

Leopoldo Cintra González, Commercial Vice-President, and José María López Inchaurbe, Development Vice-President of Habanos, S.A., believe that “all the products designed for travelers will help to recover the performance in the DF & TR Channels, and of course the Habanos are and will be one of them. The success of the 14 special editions launched so far in these Channels proves it. Brands such as Montecristo, with which we inaugurated this specialty, Cohiba, Partagás, H. Upmann and Trinidad, among others, enjoyed all enthusiasts’ travelers of luxury, travels and the Habanos”.

Habanos, S.A. once again surprised its enthusiasts around the world with a new virtual event, Habanos Premier, in which it presented the special launching of this year for the Duty Free and Travel Retail channels: Romeo y Julieta Wide Churchills.

A novel, elegant and practical humidor with 20 Romeo y Julieta Wide Churchills (55 ring gauge x 130 mm length ), a [tippy title="Vitola"]A word with many meanings. In Cuba it refers to the size and shape of a cigar (vitola de galera factory name, vitola de salida market name) and also to a particular size of cigar in an individual packing. In Spain it means a cigar band or ring (vitolfilia cigar band collecting). To some it has an almost spiritual meaning encapsulating every aspect of their cigar of choice.[/tippy] which was incorporated to the brand’s portfolio in 2010 and has become a flagship for Habano enthusiasts.

Romeo y Julieta Wide Churchills is presented to the market as an excellent travel accessory, especially conceived for those smokers who enjoy thick ring gauge Habanos and are looking for a Habano of medium strength, excellent combustibility and balanced aroma.

These 20 [tippy title="Habanos"]The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.[/tippy] have been made “[tippy title="Totalmente a mano"]Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".[/tippy]con [tippy title="Tripa Larga"]Long filler. Filler that is made from full-length tobacco leaves.[/tippy]-Totally Handmade with Long Filler”, with leaves selected from the [tippy title="Vuelta Abajo"]The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.[/tippy]* zone, in [tippy title="Pinar del Río"]The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.[/tippy]* region, where the considered world’s best tobacco is grown. Its balanced and aromatic blend makes Romeo y Julieta the classic medium strength Habano.

The name of Romeo y Julieta brand emerged in 1875, rooted in the literary tragedy of the same name by English writer William Shakespeare. Today, it enjoys a great international prestige and features one of the widest range of Habanos vitolas. Winston Churchill was one of the brand’s most devoted smokers. Since his visit to La Habana in 1946, his name was used on some rings and gave name to the brand’s best-known vitola: Churchills

Tasting Notes

Romeo y Julieta Wide Churchills

Factory name: Montesco, 55 ring gauge and 130 mm length.

  • Natural colored wrapper with very few oily veins and shiny.
  • Vanilla and hazelnut flavor, with slight bitterness that highlights its roasted nuances.
  • Cold aroma from foot with herbal and dried fruit expressions with subtle woody notes.
  • Medium strength leaning towards medium to full strength. Really a Habano not to forget.
  • Excellent combustion and harmonic and easy draft providing a very wide and creamy puff, homogeneous combustion ring giving compact light gray ash with medium gray tips.
  • Smoking time about 1 hour. A perfect smoke with great balance and rich in aromas.

For more information:

Habanos Premier:



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