HABANOS S.A. PRESENTS IN SWITZERLAND IN WORLD PREMIERE THE NEW VITOLA OF PUNCH, SHORT DE PUNCH
- Punch Short de Punch, will be presented exclusively by Intertabak AG next July 12th in Switzerland.
- The historic Habanos brand created in the XIX century, Punch, incorporates for the first time the 50 ring gauge in its portfolio, being the thickest of the brand.
[tippy title="Habanos S.A., Corporación"]The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.[/tippy], through its exclusive distributor for Switzerland, Intertabak AG, will present in world premiere the new [tippy title="Vitola"]A word with many meanings. In Cuba it refers to the size and shape of a cigar (vitola de galera factory name, vitola de salida market name) and also to a particular size of cigar in an individual packing. In Spain it means a cigar band or ring (vitolfilia cigar band collecting). To some it has an almost spiritual meaning encapsulating every aspect of their cigar of choice.[/tippy] of Punch brand, Short de Punch (50 ring gauge x 120 mm in length). With this release, Punch incorporates for the first time the 50 ring gauge in its portfolio, thus expanding the brand’s vitolario.
Short de Punch is presented in the Semi Boîte Nature (SBN) case with 10 [tippy title="Habanos"]The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.[/tippy]made “[tippy title="Totalmente a mano"]Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".[/tippy] con [tippy title="Tripa Larga"]Long filler. Filler that is made from full-length tobacco leaves.[/tippy]“-Totally Handmande with Long Filler, following a careful selection of the wrapper, filler and binder leaves from the [tippy title="Vuelta Abajo"]The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.[/tippy]*, in Cuba*, one of the most recognized worldwide.
Punch Short de Punch presentation will take place on the 12th July at the Hotel Storchen of Zurich, Switzerland. The event will have around 250 guests who will have the privilege of knowing and delighting this new Punch vitola, with a thick gauge and a faster smoke, but with the brand’s characteristic flavour.
Short de Punch is a new trend vitola with unique dimensions within the brand. Punch, as a brand has been used in Regional Editions for different markets, with a great acceptance by Habanos enthusiasts and fans. This vitola, with a 50 ring gauge x 120 mm in length, offers a new option for those who prefer thick-gauge Habanos, this being the first 50 ring gauge to be incorporated within the brand.
On the other hand, the Punch brand, which was born in the XIX century, is one of the oldest Habanos brands. It was created by Don Manuel Lopez de Juan Valle, with the intention of entering the English market. For this reason, the brand owes its name to a humoristic publication that was trendy at that time in England, Mr. Punch.
Intertabak AG was established in 1995 and based in Pratteln – Switzerland. It is exclusive distributor for Habanos, S.A. for Switzerland and Liechtenstein. It has 3 Casas del Habano, 20 Habanos Specialists, 70 Habanos Points and 12 Habanos Lounge & Terrace, a total of 335 specialized points of sales .
