News

Speech of Javier Terrés at Edmundo Launching

Estimados invitados: Me habían pedido que hablara un poco del puro que estamos fumando, el Montecristo EDMUNDO. ¿Qué se puede decir? Creo que se expresa por si solo y por lo que para mi es difícil hablar de una obra de arte como esta que están viendo y en la...

2004 Jun , 10

Churchills of Romeo y Julieta brand were tasted

La Habana, February 25, 2004.- The Sixth Edition of the Habano Festival has paid a special homage to Sir Winston Churchill, one of the most illustrious smokers of Habanos cigars. His passion for Cuban black tobacco gave origin to one of its best known formats, the Churchill, originally manufactured at...

2004 May , 25

Analysing a Luxury Market

A statistical analysis of the luxury market and its repercussion on current society’s life style evolution gathered the board members Olivier de Croissant, St Dupont; Almudena Rodríguez, Ogilvy and Susana Campuzano, author of the book El Universo del Lujo (The Universe of Luxury) during the International Seminar that opened on...

2004 May , 24

Hearty Impulse

Portugal is participating for the first time at the Commercial Fair and, during this VI edition of the Habanos Festival, she does so by launching a new brand: Montecristo Deleggend. Within the exhibition framework, Habanos talks to Rui Graça – who is responsible for Montecristo textile branch – about the...

2004 May , 20

Three moments in a Festival

A blue smoky cloud filled the room where the preliminary to the Whisky and Cigar Challenge Contest was developing. Meanwhile, in the anteroom to the International Habanosommelier Contest, reporters were seeking the flavour of an exclusive for their newspapers. Somebody had to go to the corridors to take a pure...

2004 May , 20

Successful Master Lesson

The participants to the VI Habanos Festival passed a great deal of Thursday morning learning how to roll a Habano Robusto. The master cigar maker José Castelar Cairo-Cueto, who holds the Guinness record for the largest cigar in the world, imparted the Master Lesson that was ranked successful by the...

2004 May , 20

Edmundo, New Cigar of Montecristo Brand

For more than thirty years, no new format has been created in its size range, but it was worthwhile waiting. The name EDMUNDO, the main character of the novel after which the brand was named, is chosen for the cigar that Habanos S.A. hopes will shortly play the lead within...

2004 May , 17

New San Cristóbal de La Habana Case

Habanos S.A. presents three new vitolas within the San Cristóbal de la Habana usual size range which will undoubtedly please the customer’s wishes all in a beautiful case made to commemorate the Fifth anniversary of the brand. San Cristóbal de la Habana was the original name of Havana, Cuba’s capital...

2004 Apr , 22

New Humidor H. Upmann Humidor

Habanos S.A. presents the H. Upmann Humidor which is the result of the skilled hands of Cuban craftsmen to commemorate the 160 anniversary of the brand. Herman Upmann was a banker from Germany who so loved Cuban cigars that he moved to Havana in 1844 and set up as both...

2004 Apr , 21

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