Presentation of Montecristo Fashion Project

2004 Feb , 26

moda2-2004With and elegant exhibition, “Arcotêxteis” industrial group presented this Thursday the Montecristo Fashion Project, which is included within the strategy of diversification of brands owned by Habanos S.A. Corporation.

The Iberian market is where Montecristo Deleggend collections will be introduced first – said Paulo Vaz, director of the Portuguese project, who also spoke about the brand values, its philosophy and the characteristics of the Montecristo man.

“Arcotêxteis” was licensed to develop the “Montecristo” brand through high-range male fashion items, whose distribution will be carried out through luxury shops – “corners” in the most prestigious warehouses – and the opening of its own trade centres.

According to official sources, covering the market of the European Union and the most economically growing countries in the Asian market is the world expansion priority to the brand, which is eager to occupy an outstanding place within the complex, though appealing world of fashion.

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